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Dental Care for Dogs


A simple click & lick dental stick for dogs. The smartest way to support your dog’s smile.

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Brilliant!™ freshens breath, destroys bacteria, and protects the gum line. It's vet-formulated with active ingredients that fight plaque and tartar. The unique applicator makes it easy to give your pet a daily treat that makes everyone smile.

How to use

Remove the cap and peel back the plastic seal. Then, twist the dial until gel appears. Click 3 times and hold it near your dog's mouth allowing them to lick the tasty gel directly from the applicator. Wipe clean with a paper towel and return the cap. Repeat daily!

Tips for use

  • Place next to your dog’s daily supplement

  • Apply after a meal and a good drink of water

  • Treat before bed as a nighttime snack

Important information

This product is for animal use only. Avoid contact with your eyes and keep out of reach of children. Store on a high shelf or counter at room temperature.

Simple Dental Care for Dogs

Destroys Bacteria

Kills 99% of germs and bacteria at the source to prevent plaque buildup

Fights Plaque

Fights plaque and tartar with ProLONG™ Technology that lasts for days

Protects Gums

Fortifies gum health to shield against periodontal disease

Cleans Teeth

Whitens and brightens for a kissable smile and fresher breath

No stress

Use every day to prevent costly dental cleanings.

No mess

Simply click, lick, and wipe clean after use.

No hassle

Don't battle with your pup to keep their teeth clean.

No forgetting

Brilliant!™ is delivered to your door every month.

How to Apply Brilliant!™

Find your dog and match them with their personalized treatment. Remove the cap and peel back the seal. Twist until the gel reaches the top. Click three times for your dog's daily dose.
Now the fun part. They get to lick it! It may take a little encouragement at first. Try putting the gel on your finger, a dog toothbrush, or on their favorite treat!
With each Brilliant!™ treatment your dog will have fresher breath, whiter teeth, and a more kissable smile! Just click, lick, and sparkle!
The innovative applicator makes your daily dental routine feel like a treat. It’s a smart and effective way to support your dog’s dental health.


Unique dog dental care

“Brilliant!™ is unlike any other dental product for dogs. We wanted to make it easy to use and super effective at killing bacteria and preventing gum disease.”

Tracy Isenberg, LVT

Pet Friendly Vet Team

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Frequently Asked Questions

About Brilliant!™ for Dogs

Want to learn more? Explore our commonly asked questions about our simple, click-and-lick dental stick for dogs.

What's in it?

Brilliant!™ active ingredients include chlorhexidine, sodium bicarbonate, and ProLONG™ Technology — a proprietary blend of sorbitol, glycerin, water, soy lecithin, mineral oil, and natural chicken flavor.

What does it do?

Brilliant!™ bonds to the saliva in your dog's mouth and lines their teeth and gums. Its ProLONG™ Technology coats and releases over time to kill bacteria and break down plaque buildup. Chlorhexidine and baking soda work immediately to combat bad breath, clean teeth, and brighten their smile.

Why should I try it?

To keep your dog's mouth clean! When dry food and dental treats stick to your dog's teeth and gums, bacteria can linger and lead to tartar buildup. This can become increasingly irritable for your dog and cause chronic pain, bad breath, and other dental problems.

Good oral health starts with prevention and early detection. Brilliant!™ can help make your dog's dental cleanings much more enjoyable!

Does it require a prescription?

Brilliant!™ Dental Care for Dogs does not require a prescription. But, we recommend checking with your vet's office before using.

How do I apply?

Brilliant!™ comes in an innovative applicator that makes it easy to clean your pet's teeth. Follow these simple steps:

  1. Remove the cap and peel back the plastic seal.

  2. Twist the dial until the gel appears.

  3. Click 3 times, then hold it near your dog’s mouth allowing them to lick gel from the applicator.

  4. Wipe the applicator clean with a paper towel and replace the cap.

  5. Place Brilliant!™ near your PetFriendly multivitamin to remind you to use it daily!

How is it dosed?

Brilliant!™ can be used on your dog's teeth daily! One applicator contains one month's worth of gel. Just turn the applicator 3 times for your dog's daily dose. 3 clicks equals about 1.05 g of gel.

How old does my pup need to be?

Starting a healthy pet dental care routine from an early age has huge benefits when keeping dogs healthy. We recommend starting anywhere between 8 and 12 weeks.

Is it safe for cats?

Technically, yes. But, Brilliant!™ is vet-formulated specifically for dogs.

Does this product replace brushing?

No, not completely. Experts recommend brushing your dog's teeth 2-3 times per week with a dog toothbrush and dog toothpaste. Do not use human toothpaste as some ingredients are not safe for dogs.

Note: An annual dental cleaning may still be necessary depending on your dog's age, size, and breed.

Does this product replace annual teeth cleaning?

The American Veterinary Medical Association recommends having your dog's teeth checked at least once a year by a veterinarian. They can look for symptoms like:

  • Red and swollen gums

  • Tartar buildup

  • Chronic pain

  • Broken teeth or tooth loss

  • Early signs of untreated dental disease

Your vet may suggest regular dental cleanings to prevent plaque buildup. Many dogs are placed under general anesthesia to address dental issues and get their teeth brushed more easily.

What are the benefits?

There are some awesome benefits to using Brilliant!™

  • Vet-formulated with ingredients that fight bacteria

  • Cleans teeth and freshens your dog's breath

  • ProLONG™ Technology slowly releases to fight plaque

  • Gel bonds to your dog’s gums

Should I really worry about pet dental care?

According to the American Veterinary Dental College, most dogs suffer from periodontal disease before the age of three. Beyond freshening your dog's breath, preventative treatments can help you avoid untreated dental disease. Try Brilliant!™ to keep your dog's oral health in tip-top shape.

How long will it take to see results?

Most dogs started to show signs of improvement in 30-45 days. Signs of success include:

  • Clean, white, healthy teeth

  • Healthy gums

  • Better smelling breath

Brilliant! is great for all dogs, but if your dog's breed is prone to dental issues they may need additional teeth cleaning.

Will my dog like the taste?

You bet! Your dogs will love the natural chicken flavor and texture of Brilliant!™ gel. It's a fresh way to approach doggie dental care.

What about other dental products?

There are lots of pet dental products that can support your dog's oral hygiene. Some options include:

  • Dog dental treats

  • Dog chews

  • Chew toys

  • Water additives

Overall, the best way to remove plaque is to brush your dog's teeth using canine toothpaste and get an annual dental cleaning. Brilliant!™ is a great way to prolong your dog's dental health.

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